Open Frontier needed a brand identity to disrupt the pro-crypto space and attract key democrats to understand and support this modern financial technology. Our agency developed the name, brand system, messaging and website where target audiences would be able to learn more about how crypto represents a democratized approach to finance, ensuring data privacy, and making the world a more equitable place.

Our team created a brand identity that boils down the crypto space to its very origin by featuring a common character: the bracket. The bracket motif evokes a sense of beginning (brackets are the first characters entered when writing code) and a path forward to understanding a complex topic. Paired with a modern and clean color palette, the face of Open Frontier is approachable, bright and fresh. The site and social channels carry the bracket element throughout and helps clearly show how decentralized technology supports our deepest values: autonomy, equity, and resistance to authoritarian overreach.