A partnership with the Marine Corps University Foundation on a phased effort that began with a rebrand of the organization, followed by the launch of a refreshed website timed to the lead-up to the Marine Corps’ 250th anniversary. The rebrand included a new logo and the production of a public service announcement designed to sharpen the Foundation’s message and clearly articulate its role in supporting Marine Corps University. That PSA became a focal point of the new website, anchoring the digital experience in purpose and impact. The digital experience was designed to honor the institution’s history while making the Foundation’s mission, impact, and value immediately understandable to donors and stakeholders. Visual elements, messaging, and user flows were carefully considered to drive both engagement and donations.

What We Delivered

·       A new, modern website designed to launch ahead of the Marine Corps’ 250th anniversary

·       Brand-aligned visual updates that reinforced credibility and institutional pride

·       Clear storytelling that connected donor support directly to Marine Corps University’s mission

·       Streamlined navigation and donation pathways to improve usability and engagement