An insights-driven creative and advocacy firm that helps companies, organizations and industries bring awareness to tough topics and issues.

This brand development began with a naming exercise that could: evoke emotion, invoke attention and provoke awareness. Avoq is a (made-up) word that does all three things.

It was important to our team that the name Avoq be easy to read and say. The macron above the O offers that signal. And the color palette makes it memorable.