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    <loc>http://www.kristin-smithgraphicdesign.com/index</loc>
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    <lastmod>2013-05-28</lastmod>
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    <loc>http://www.kristin-smithgraphicdesign.com/work-avenue</loc>
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    <lastmod>2025-04-22</lastmod>
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    <loc>http://www.kristin-smithgraphicdesign.com/about-1</loc>
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    <lastmod>2026-02-04</lastmod>
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    <loc>http://www.kristin-smithgraphicdesign.com/advertising</loc>
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    <lastmod>2025-12-09</lastmod>
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      <image:title>advertising</image:title>
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    <loc>http://www.kristin-smithgraphicdesign.com/novo</loc>
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    <lastmod>2026-02-04</lastmod>
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      <image:title>Brand Refresh</image:title>
      <image:caption>Novolyze is the first enterprise SaaS + AI platform built specifically for global Food Safety &amp; Quality (FSQ) operations. Our work included a full brand refresh, a full website overhaul and a brand vision to create the guardrails for taking Novolyze into market in a sophisticated way. This brand vision expresses Novolyze’s strategy and values, setting a tone for how people feel about and interact with the company. The guide carefully walks through Novolyze’s new visual identity, which represents the intersection of technological innovation, consumer care, and top-shelf standards for food safety and quality.</image:caption>
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      <image:title>Brand Refresh</image:title>
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      <image:title>Brand Refresh</image:title>
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      <image:title>Brand Refresh</image:title>
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  </url>
  <url>
    <loc>http://www.kristin-smithgraphicdesign.com/books</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
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      <image:title>American Library Association</image:title>
      <image:caption>Our team partnered with the American Library Association to develop United Against Book Bans as a national advocacy campaign with a clear role inside ALA’s brand ecosystem. We began with a series of in-depth interviews with ALA leadership and members to align on goals, audiences, and sensitivities. To ground the work in real public sentiment, we supported the development of a national poll measuring attitudes toward intellectual freedom and book bans across the political spectrum. These insights shaped both the campaign’s positioning and its tone, ensuring it could engage supporters without alienating undecided audiences. From there, we designed a campaign brand that was energetic, accessible, and flexible enough to scale across partners, platforms, and geographies. What We Delivered ·  Strategic discovery and in-depth stakeholder interviews ·  Public opinion polling to inform positioning and messaging ·  Campaign naming, visual identity, and messaging framework · Custom illustrations, animations, and logo animations ·  A modular asset system, including a photo library, built for digital and print use · Brand tools designed for adoption by national, state, and local partners</image:caption>
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      <image:title>American Library Association</image:title>
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      <image:title>American Library Association</image:title>
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      <image:title>American Library Association</image:title>
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      <image:title>American Library Association</image:title>
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    <loc>http://www.kristin-smithgraphicdesign.com/south-africa</loc>
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    <lastmod>2025-12-09</lastmod>
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      <image:title>marketing + strategy</image:title>
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      <image:title>marketing + strategy</image:title>
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      <image:title>marketing + strategy</image:title>
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      <image:title>marketing + strategy</image:title>
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  <url>
    <loc>http://www.kristin-smithgraphicdesign.com/nude-magazine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-09</lastmod>
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      <image:title>identity - Baxalta – National Hemophilia Foundation Conference (Copy)</image:title>
      <image:caption>Baxalta – National Hemophilia Foundation Conference As Baxter's Bioscience became Baxalta in July 2015, we were charged with making this year's NHF conference a big splash to introduce the new name and business sector. Sparks flew in the 80x40 foot space, designed to make guests feel transported into another dimension. We invited attendees to think about what Ignites their Spark on the interactive wish wall, and we helped them spark their creativity at the spin art station.</image:caption>
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      <image:title>identity - Internal campaign to create awareness and interest around an emerging Practice Area to join the Firm's exisiting 20. (Copy)</image:title>
      <image:caption>Internal campaign to create awareness and interest around an emerging Practice Area to join the Firm's exisiting 20.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5464e445e4b0275f34448f38/1415911271514-BEFCTHYBTIP05DDIGPF6/Driving+Excellence_identity.jpg</image:loc>
      <image:title>identity</image:title>
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      <image:title>identity</image:title>
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      <image:title>identity</image:title>
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      <image:title>identity</image:title>
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      <image:title>identity</image:title>
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      <image:title>identity</image:title>
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    <image:image>
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      <image:title>identity</image:title>
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  </url>
  <url>
    <loc>http://www.kristin-smithgraphicdesign.com/schools-out</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-09</lastmod>
    <image:image>
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      <image:title>editorial - Baxalta Community Commitment Campaign (Copy)</image:title>
      <image:caption>Baxalta Community Commitment Campaign</image:caption>
    </image:image>
    <image:image>
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      <image:title>editorial</image:title>
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    <image:image>
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      <image:title>editorial</image:title>
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  </url>
  <url>
    <loc>http://www.kristin-smithgraphicdesign.com/marine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
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      <image:title>Marine Corps</image:title>
      <image:caption>The Marine Corps Foundation is a highly recognized, highly respected organization. Stakeholders recognized the need to update and refresh their brand identity. Our team developed a series of discovery workshops to determine what "refresh" meant to them. These listening sessions helped to gather stories and ideas for how we could revitalize this important brand without taking away what brought strength to the brand and name. What we created brought even an stronger pride among former Marines and stakeholders, but also for fundraising and broader awareness of the foundation in recruiting young talent to the Marines.</image:caption>
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      <image:title>Marine Corps</image:title>
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      <image:title>Marine Corps</image:title>
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      <image:title>Marine Corps</image:title>
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      <image:title>Marine Corps</image:title>
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  </url>
  <url>
    <loc>http://www.kristin-smithgraphicdesign.com/concert</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-09</lastmod>
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      <image:title>greetings</image:title>
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      <image:title>greetings</image:title>
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      <image:title>greetings</image:title>
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  </url>
  <url>
    <loc>http://www.kristin-smithgraphicdesign.com/island-1</loc>
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    <priority>0.75</priority>
    <lastmod>2025-12-09</lastmod>
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  <url>
    <loc>http://www.kristin-smithgraphicdesign.com/grey</loc>
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    <lastmod>2026-02-04</lastmod>
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